Lexus approached BigStar with an exciting challenge: Visually depict the sound of their finely tuned new supercar—the LFA. So what did we do? We developed an elegant visual execution of sound that not only complements the superior design of this badass new ride, but also shows off the precision audio tuning of its engine. Creative Director: Curtis Doss Designers: Eugene Guaran, Curtis Doss, Helen Hsu, Jeremiah Ferrell 2D + 3D Animation: Eugene Guaran, Curtis Doss, Helen Hsu, Chad Bonanno Compositing: Eugene Guaran, Curtis Doss, Helen Hsu, Chad Bonanno Producer: Toby Louie Client: Walton Issacson www.bgstr.com
